Skip to main content

2012 Gartner PCC

Heading out of the 2012 Gartner Portals, Content, and Collaboration conference in Orlando in about an hour. Over-all, a good experience as this was my first Analyst-led conference.

Had face time (actual, not the Apple variant) with several leading analysts in my space, including Nikos Drakos, Susan Landry, Jeffrey Mann, Carol Rozwell, and Tom Austin; which proved collectively useful in some unexpected ways.

Some sessions were good, especially The Social Workplace: Rethinking Communication and Collaboration in the Age of Social Networks. Others, however were simply too rudimentary. This seems to be the common trend with conferences that cater to both customers and vendors alike; the majority of sessions cater to the neophyte customer who knows very little about the space.

It would be helpful if conferences had multiple tracks; "I'm New", "I'm Buying", "I'm Selling", and "I Want the Bleeding Edge". They should also include dedicated events that encourage vendor & customer interaction other than the showroom (which is the province of sales).

Regardless, I found the PCC to be useful and informative. I was able to validate some business assumptions and delve into some corner topics with analysts for which there is very little public information on the web. I also learned a lot about the way Gartner works as a company, and have a much better idea on how to leverage their services going forward.

Comments

Popular posts from this blog

Social CRM: Putting Customers First

Last night I attended Social CRM: Putting Customers First , hosted by the San Francisco chapter of the Social Media Club .  It was a great event, and I'll briefly recap some of the discussion and my observations. The panelists were first asked why Social CRM (SCRM) was relevant.  Their answers were as follows: Vendors need to know who their customers are out there on the social web. Vendors need to be able to identify customer pain points from conversations on the social web.  Vendors need to know what to do with these conversations on the social web.  These discussions are the center of business today; their importance cannot be understated. The social web grows too fast for vendor solutions to keep up.  Therefore, vendor solutions must embrace the social web, and learn how to crowdsource.  There is no way that you can scale communities and community managers that fast. Customers don't care about your organization structure, they just want answers a...

Building Better Products Using Quantitative & Qualitative Data

Disclosure: This was an internal post I wrote and shared with my colleagues back in 2015. While cleaning out my Confluence space, I came across it and thought that I'd share it with everyone. There is a much more recent and polished post by my good friend Glenn Block on Mind the Product that you can read here:  https://www.mindtheproduct.com/2018/01/need-quantitative-qualitative-data/ What Data Is/Not Data cannot  compensate for bad design or replace good design, but it can inform designers. Data cannot compensate for listening to actual users, but it can inform the kind of user research we conduct. Data cannot tell us what to build, but it can inform what we should investigate. Example If you can visualize a funnel report where visitors are leaving a buying process during various stages of the journey, quantitative data can give you information about where you may have a problem. In the above example, the quantitative data ( QT ) informs you that 36 pe...

Luck Is Not The Answer

As the 2011 season of the National Football League approaches, so does the rabid anticipation of its parasitic counterpart; fantasy football. Anyone who knows me knows that I love football (not fĂștbol); particularly the NFL . I grew up a dedicated Patriots fan and have since become more of a fan of the game itself rather than just a New England loyalist. I tend to keep up with NFL news throughout the year, and regularly download the Rich Eisen Podcast for listening during my morning commute. Rich's guest on the most recent episode was Michael Fabiano, the resident fantasy football expert at NFL.com. At one point during the podcast, Rich and Mike were exchanging viewpoints on what constitutes being an expert and how no matter how much of an expert you are, you need to be lucky to win a fantasy league. A similar sentiment was expressed during a 2010 podcast by one of the guests (I forget whom); that it's all luck and you can't really predict anything. I take exception t...