A Lot of Yammering & Chattering Goin' On

In case you haven't noticed, Chatter.com went live (strange, considering that they took out an ad on the front page of Monday's WSJ with a date that indicated February 6, 2011).

This is Yammer's Page

This is Chatter's Page

Notice how similar it is to Yammer? I even read in an article today about Chatter and how they are calling it "Facebook for Business"; a ripoff of Yammer's claim of being "Facebook for the Enterprise" (which itself is just a marketing piggybacking on Facebook's name).

Yammer, not sitting idly, launched a very clever Youtube video in retaliation:

I haven't seen this much of a direct assault since the "No Jive Talkin'" camaign. OK, that was a shameless plug for Clearvale, I know.

Comments

Social CRM: Putting Customers First

Last night I attended Social CRM: Putting Customers First , hosted by the San Francisco chapter of the Social Media Club . It was a great event, and I'll briefly recap some of the discussion and my observations. The panelists were first asked why Social CRM (SCRM) was relevant. Their answers were as follows: Vendors need to know who their customers are out there on the social web. Vendors need to be able to identify customer pain points from conversations on the social web. Vendors need to know what to do with these conversations on the social web. These discussions are the center of business today; their importance cannot be understated. The social web grows too fast for vendor solutions to keep up. Therefore, vendor solutions must embrace the social web, and learn how to crowdsource. There is no way that you can scale communities and community managers that fast. Customers don't care about your organization structure, they just want answers a...

Product Parenthood

It has been a long time since I've been able to sit down and write a lucid blog post. This one will not be one of them. I've come to realize that my full-time job as a Product Manager, my other full-time job as a husband, and my newest (and most demanding) full-time job as a parent (to a delightful son) consume roughly 100% of my time; leaving precious few moments in the day in which to gather and synthesize my thoughts. Thus, I've been using Twitter more often and blogging less. " Blogging less? What? You only have 3 prior entries! " I used to blog quite a bit under a different moniker. However, as a parent, I have come to the realization that composing longer, thoughtful essays are a luxury that I generally cannot afford. With that, I've added my Twitter feed to the left, and will make an effort to write "larger-than-micro" blogs here on at least a weekly basis, if not more frequently. And now it's back to full-time job #1, follo...

Improving Win Rates

Still here at the Gartner Local Briefing. In a session with Richard Fouts about customer win rates. Sharing Win/Loss Data Sales teams tend to advertise their wins, yet contain their losses. Why is this so? Q: How many global IT companies conduct win/loss on an enterprise scale? Less than 5%? About 10%? About 20%? A: Less than 5% Why? CEOs and Sales people say "I know why we win/lose". Some politics are touchy; people don't want you to expose what they did well/not (especially in competitive environments). "I clicked the won/loss checkbox in Salesforce.com" One company evaluated their win/loss data. They looked at 140 wins, and 55 losses. Looking at this data, they noticed a correlation between the wins and the fact that they beat their competition to market with compelling announcements in over a third of the scenarios. An IT services firm attempted to sell a more sophisticated solution. Upon evaluation of the win/loss data, they fo...

Product Matters

Search This Blog