Product Matters

Disclosure: This was an internal post I wrote and shared with my colleagues back in 2015. While cleaning out my Confluence space, I came across it and thought that I'd share it with everyone. There is a much more recent and polished post by my good friend Glenn Block on Mind the Product that you can read here:  https://www.mindtheproduct.com/2018/01/need-quantitative-qualitative-data/ What Data Is/Not Data cannot  compensate for bad design or replace good design, but it can inform designers. Data cannot compensate for listening to actual users, but it can inform the kind of user research we conduct. Data cannot tell us what to build, but it can inform what we should investigate. Example If you can visualize a funnel report where visitors are leaving a buying process during various stages of the journey, quantitative data can give you information about where you may have a problem. In the above example, the quantitative data ( QT ) informs you that 36 people